New independent film, Black Dynamite, uses social media so effectively, one would think more money went into the social media marketing campaign than the advertising. I had already seen the Facebook ads way before I noticed any trailer clips on television. The Twitter and Facebook updates built anticipation up until the movie release- not to mention they were funny as h*ll. There is a lot that can be learned watching how Apparition and Sony Pictures are marketing this movie.
Black Dynamite not only appeals to Blaxploitation fans but loyal supporters of independent film and Black cinema. Take a look at the various social media platforms the movie uses to attract a wide variety of moviegoers:
On Myspace
On Facebook
On Twitter
Reaching out to bloggers
Film Synopsis:
When “the man” kills his brother, pumps heroin into the local orphanage, and floods the ghetto with a secret weapon disguised as Anaconda Malt Liquor, there is only one brother bad enough, strong enough, and brave enough to take them on: the legendary Black Dynamite.Black Dynamite is a throwback with an attitude. Hilarious, campy, hot, and sexy, it plays with every cliché from 1970s film and television, with a few new ones thrown in for color. Director Scott Sanders doesn’t need to show his hand to get his point across, making it even more fun to watch. He has miraculously assembled a huge cast that all perfectly tread the line between satire and spoof. Crazy kudos need to go to our leading man, played by Michael Jai White, who offers a pitch-perfect performance in every take. Art direction and costumes are flawless, and the flocked wallpaper holds it own against the faux fur and poly-blend wardrobe. Black Dynamite has something for everyone: chase scenes, gunfights, a house of ill repute, some karate action, and a star with a killer body who takes on bad guys with—and without—his shirt on. And if this isn’t enough, Sanders does the near impossible: he sustains the comedy while taking a nice big sucker punch at the underlying politics of our time.
CAST
Michael Jai White, Tommy Davidson, Salli Richardson-Whitfield, Arsenio Hall, Byron Minns, Kym Whitley
