New independent film, Black Dynamite, uses social media so effectively, one would think more money went into the social media marketing campaign than the advertising. I had already seen the Facebook ads way before I noticed any trailer clips on television. The Twitter and Facebook updates built anticipation up until the movie release- not to [...]

~by Peter Broderick
Hybrid distribution is the state-of-the-art model more and more filmmakers are using to succeed. It enables them to have unprecedented access to audiences, to maintain overall control of their distribution, and to receive a significantly larger share of revenues.
This article is a sequel to my report, “Welcome to the New World of [...]

Here is a great article from Anthony Kaufman from IFC.com that poses the question, can streaming save indie film? It explores abandoning the Hollywood distribution system for new technologies to market and distribute movies.
The way we watch movies is changing. And no one knows how, in the not so distant future, cinema’s going to be [...]